ABOUT

I'm a dynamic professional with over 5 years of experience bridging the worlds of Advertising Technology and Fashion. My unique background combines engineering expertise with creative flair, making me a versatile freelancer in the fashion industry.

Currently, I serve as a Data Analytics Consultant for Djerf Avenue, where I lead all data-related projects. I deliver crucial insights to the CEO and Head of E-Commerce, shaping e-commerce strategies through data visualization and consumer behavior analysis. I've built data processes from scratch, including tagging setups and reporting structures.

My technical skills, honed at Tapad and Kepler Group, include proficiency in SQL, HTML, CSS, and various data analytics tools. At Tapad, I worked with internal teams and external clients to optimize identity graph technology. At Kepler Group, I served as a marketing analytics partner for Fortune 500 companies, creating reports and insights for multiple brands.

Beyond data, I'm a freelance creative director and social media manager for fashion brands. My experience running Murphy Web Designs gives me a comprehensive understanding of the digital fashion landscape. I'm also a photographer, capturing the essence of fashion through my lens.

With a Bachelor's degree in Engineering Applied Mathematics and certifications in Google Analytics, Big Query, and Digital Marketing, I offer a unique blend of analytical thinking and creative flair. My diverse skill set, coupled with my passion for fashion, singing, and acting, positions me as a valuable asset to fashion brands seeking a fresh, data-informed approach to creative direction and brand strategy.